Trends and routines
Waterless beauty
Also written as anhydrous skincare, solid skincare, concentrate.
Formulas made without water, sold as balms, powders, sticks and concentrates. Lighter to ship and usually preservative-light.
What it needs from a bottle
Anhydrous formats change the container completely. Powders want a wide jar with a sifter, sticks want a twist base, and concentrates want a small bottle the customer will not overuse. The shipping saving is real and it is worth putting on the pack.
Formats that suit it
- Powder jars
- Sticks
- Small concentrate bottles
Order from a single bottle, so a first run can be a test rather than a bet on a guess.
See the bottles →