Trends and routines

Skin longevity

Also written as longevity skincare, post-glass skin, regenerative skincare.

The shift from a look you achieve this morning to a condition you maintain for years. It moved the language from brightening to repair and resilience.

What it needs from a bottle

Longevity claims sit badly on disposable packaging. A brand telling customers to think in decades and shipping a bottle that cannot be refilled is arguing against itself. Refillable formats and heavier, keepable outers are the format that matches the claim.

Formats that suit it

• Refillable jars
• Airless refill pods