Trends and routines

Skin barrier

Also written as barrier repair, moisture barrier, barrier cream.

The category that absorbed most of the market's attention from exfoliation. Products are richer, gentler and more occlusive than the acids they replaced.

What it needs from a bottle

Barrier products are thick and they are used daily with fingers, which makes a jar the obvious choice and the hygiene problem at the same time. A tottle or an airless jar keeps the format without the fingers. Say which you chose and why, because this audience reads ingredient lists and will read your reasoning too.

Formats that suit it

• Jars
• Airless jars
• Tottles