Trends and routines

Slugging

Also written as overnight occlusive, slugging balm.

Sealing a routine with a heavy occlusive overnight. Products are petrolatum-thick or balm-solid.

What it needs from a bottle

Balms need a wide mouth and a rigid wall. A squeezable tube on a solid balm gives the customer a tube they cannot empty. Jars, or a stick if the balm sets hard enough to hold a shape.

Formats that suit it

• Wide-mouth jars
• Balm sticks