Ordering and branding
Unit carton
Also written as secondary packaging, outer box, folding carton.
The printed box a bottle sits inside. Optional in law, close to mandatory in prestige.
What it needs from a bottle
It buys shelf presence, print area for required text, and protection in transit. It also doubles your packaging waste, so brands selling on sustainability increasingly skip it and print more on the bottle.
Formats that suit it
- Premium ranges
- Gift sets
Order from a single bottle, so a first run can be a test rather than a bet on a guess.
See the bottles →