Ordering and branding

MOQ

Also written as minimum order quantity, low MOQ packaging, small batch packaging.

The smallest quantity a supplier will sell. In cosmetic packaging it is commonly a thousand units per item, and often five thousand.

What it needs from a bottle

A thousand-unit minimum on an unlaunched product is a bet on a guess. We start at ten units so a first order can be a real test rather than a leap, and the tiered price falls as the order grows.

Formats that suit it

• First runs
• Sampling
• Range testing