Ordering and branding

Private label

Also written as white label skincare, own brand skincare, contract manufacturing.

Selling a manufacturer's formula under your own name. The formula is shared, so the packaging is most of what distinguishes you.

What it needs from a bottle

When the formula is not proprietary, the bottle is the brand. Two brands can ship the same serum and sell it at different prices entirely on the strength of the container and the print.

Formats that suit it

• New brands
• Range extensions