Trends and routines

Dermocosmetics

Also written as cosmeceutical, clinical skincare, pharmacy skincare.

Skincare that borrows the visual language of medicine: restrained colour, clinical typography, percentages on the front.

What it needs from a bottle

The look is built almost entirely from packaging decisions. White or clear, a squared shoulder, a plain collar and no ornament. Getting the restraint right is harder than adding decoration, because there is nothing to hide behind.

Formats that suit it

• Clear and white bottles
• Airless pumps