Formats and closures

Treatment pump

Also written as lotion pump, serum pump.

A dip-tube pump with a small metered output, sized for face products rather than hand wash.

What it needs from a bottle

The workhorse for anything between a serum and a lotion. Cheaper than airless and more controlled than a dropper. Check the output volume against the dose you want the customer to use, because a pump that gives too much shortens the bottle and the reorder cycle.

Formats that suit it

• Lotions
• Essences
• Gel creams