Formats and closures
Sachet and sample
Also written as sample sachet, travel size, trial size, deluxe mini.
A single or few-use quantity, given away or sold cheaply to get a formula into a hand.
What it needs from a bottle
The cheapest customer acquisition in the category, and the format most brands skip because it feels unserious. A 5ml of your hero costs little and converts better than an advert.
Formats that suit it
- 5ml to 15ml bottles
- Mini jars
Order from a single bottle, so a first run can be a test rather than a bet on a guess.
See the bottles →