Ingredients and actives
Rice water
Also written as rice toner, rice extract, rice ferment.
A milky, water-thin base used across Korean toners and cleansers. Cloudy by nature.
What it needs from a bottle
Cloudiness is a design opportunity. A milky formula reads as premium behind frosted glass and reads as cheap behind clear PET, and the formula is identical. This is the clearest example of packaging changing what a customer thinks they are buying.
Formats that suit it
- Frosted glass bottles
- Disc-top bottles
Order from a single bottle, so a first run can be a test rather than a bet on a guess.
See the bottles →