Materials

PCR plastic

Also written as post-consumer recycled, recycled PET, rPET.

Plastic made from material that has already been through a consumer's hands and a recycling stream.

What it needs from a bottle

Expect a slight grey cast and some batch variation in colour. That is what recycled content looks like, and brands that market it well tell the customer so rather than trying to hide it.

Formats that suit it

• Body ranges
• Refill pods