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Formats and closures

Cleansing balm

Also written as oil cleanser, double cleanse, first cleanse.

A solid or semi-solid oil that melts on contact. The first step of a double cleanse and usually the largest jar in a Korean range.

What it needs from a bottle

Wide mouth, and a spatula if the balm is soft. The customer digs with fingers otherwise, which is fine for them and bad for a preservative-light formula.

Formats that suit it

Order from a single bottle, so a first run can be a test rather than a bet on a guess.

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