Ingredients and actives

Centella asiatica

Also written as cica, madecassoside, tiger grass.

A botanical extract that anchors the Korean soothing category. Appears in essences, gels, ampoules and balms, so the texture varies enormously.

What it needs from a bottle

Cica ranges are usually wide, and a range is where packaging discipline shows. Keep one closure family across the essence, the ampoule and the cream so the shelf reads as a set rather than three products that met by accident.

Formats that suit it

• Ampoule bottles
• Essence bottles
• Jars